The 3 phases of enshittification according to Cory Doctorow (aka @pluralistic):
“Phase one: be good to users while locking them in.
“Phase one: be good to users while locking them in.
Phase two: screw the users a little so you can be good to business customers while locking them in.
Phase three: screw everybody and take all the value for yourself. Leave behind the absolute bare minimum of utility so that everyone stays locked into your pile of shit.”
All put in broader context here:
https://pluralistic.net/2024/08/17/hack-the-planet/#how-about-a-nice-game-of-chess
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