The open web is amazing.
So we keep saying in our little subculture, e.g. at #xoxo on the weekend or all over the #fediverse and #indieweb. And generally are met with incomprehension outside of our little subculture.
IMHO that's because we are not saying **why** the open web is amazing.
I think it all boils down to: "on the open web, I can be much more creative, with minimum expense, than elsewhere, and so easily share my creations with the world."